Instead of a pre-booked double page spread in a local directory magazine, we thought we’d split the space into two separate, single page adverts that would appear ‘early right’ and consecutive to each other.
Upon first glance both adverts look the same (people learning and appreciating through repetition is a good old advertising trick) however, there are subtle changes to alter the message of each advert. The first positioned ad concentrates on the products the group of independent retailers offer, with the second the measures being taken to ensure the location is safe for customers to visit with the current Corona Virus problems.
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